Compare Amplifr and Ensighten - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Amplifr or Ensighten?

Amplifr is more expensive to implement (TCO) than Ensighten, and Amplifr is rated higher (92/100) than Ensighten (90/100).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Amplifr Vs. Ensighten

Amplifr: Amplifr is a social media publication and analytics service for agencies (automating custom-designed social media reporting for their clients), small businesses, media companies and professionals.

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Who is more expensive? Amplifr or Ensighten?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Amplifr and Ensighten.

Amplifr price starts at $26 per user/month , On a scale between 1 to 10 Amplifr is rated 6, which is similar to the average cost of Social Marketing software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Amplifr is rated 6, which is similar to the average cost of Social Marketing software.

Bottom line: Amplifr is more expensive than Ensighten.

Which software includes more/better features?

We've compared Amplifr Vs. Ensighten based on some of the most important and required Social Marketing features.

Amplifr: We are still working to collect the list of features for Amplifr.

Ensighten: We are still working to collect the list of features for Ensighten.

Target customer size

Amplifr's typical customers include: Small businesses and start ups, and Ensighten's target customer size include: Small, medium and large size businesses.