Compare Aprimo and Resource Guru - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Aprimo or Resource Guru?

Aprimo is more expensive to implement (TCO) than Resource Guru, and Aprimo is rated higher (88/100) than Resource Guru (81/100). Resource Guru offers users more features (5) than Aprimo (3).

Looking for the right Project Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Aprimo Vs. Resource Guru

Aprimo: Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.

Resource Guru: Resource Guru helps companies become more efficient and more profitable. It’s getting a great response from the creative agency world and beyond.Resource Guru was founded by Andrew Rogoff and Percy Stilwell in 2011. We'd spent years using clunky old spreadsheets for resource scheduling and we knew there had to be a better way. When we couldn't fi...

Who is more expensive? Aprimo Integrated Marketing Management or Resource Guru?

The real total cost of ownership (TCO) of Project Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Aprimo Integrated Marketing Management and Resource Guru.

Aprimo Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Aprimo Integrated Marketing Management is rated 4, which is lower than the average cost of Project Management software. Resource Guru price starts at $2.50 per person/month , When comparing Resource Guru to its competitors, the software is rated 2 - much lower than the average Project Management software cost.

Bottom line: Aprimo Integrated Marketing Management is more expensive than Resource Guru.

Which software includes more/better features?

We've compared Aprimo Vs. Resource Guru based on some of the most important and required Project Management features.

Aprimo Integrated Marketing Management: Campaign Management, Email Marketing, Lead Management.

Resource Guru: Basic Reports, Data Import/Export, Online Customer Support, Budget & Expense Management, Resource Management.

Target customer size

The software is a viable product for businesses of all sizes and a wide range of types. Customers of the software include businesses of all sizes and there is also no restriction on industrial affiliation.