Shlomi Lavi /
Jul 04, 2022
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Bottom Line: Which is Better - RegEd or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than RegEd, and RegEd is rated higher (88/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than RegEd (3).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Arkovi Vs. Marketo
Arkovi : Launched in 2009, Arkovi is the premier financial services solution for social media archiving, compliance and monitoring. We offer a full range of services that empower you to leverage the power of social media in your business.
In October 2012, Arkovi was acquired by RegEd, a market leader with innovative, best-in-class compliance, and risk ma...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? RegEd or Marketo Lead Management?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for RegEd and Marketo Lead Management.
RegEd price starts at $39 per user/month , On a scale between 1 to 10 Arkovi is rated 4, which is lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.
Bottom line: Marketo Lead Management is more expensive than RegEd.
Which software includes more/better features?
We've compared RegEd Vs. Marketo Lead based on some of the most important and required Social Media Management features.
RegEd: Data Import/Export, Basic Reports, Online Customer Support.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
RegEd's typical customers include: Start up, Small business, Medium business, Large business, Marketo Lead Management is specifically designed for small and midsize companies.