Asana - Top Competitors (Feb 2023)

Shlomi Lavi / updated: Feb 28, 2023

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Asana vs. Alternatives in 2024

Here's a comparison of Asana Project Management software with five of its top alternatives: JIRA Software, Aha!, ProductPlan, Kanbanize, and Priority Matrix.

1. JIRA Software:

Similarities:

• Both Asana and JIRA Software offer task tracking and management features, allowing teams to assign tasks, set priorities, and track progress.
• Both platforms offer integrations with popular productivity tools, such as Slack and GitHub.
• Both tools offer a wide range of customizable templates and workflows to fit different team and project needs.

Differences:

• JIRA Software is more geared towards software development and offers more advanced project management features, such as issue tracking, bug tracking, and release management.
• JIRA Software is more complex and has a steeper learning curve than Asana.
• JIRA Software is more expensive than Asana, with plans starting at $10/month/user.

2. Aha!:

Similarities:

• Both Asana and Aha! offer features to manage and track projects, set priorities, and assign tasks to team members.
• Both platforms offer customizable templates and workflows to fit different project needs.
• Both platforms offer integrations with popular productivity tools, such as Slack and Trello.

Differences:

• Aha! is more geared towards product management and offers features for roadmapping, product strategy, and feature prioritization.
• Aha! is more expensive than Asana, with plans starting at $59/month/user.
• Aha! may be more complex than Asana and may take longer to set up and implement.

3. ProductPlan:

Similarities:

• Both Asana and ProductPlan offer features for managing projects, setting priorities, and assigning tasks.
• Both platforms offer integrations with popular productivity tools, such as Slack and Trello.
• Both tools offer customizable templates and workflows to fit different project needs.

Differences:

• ProductPlan is more geared towards product management and offers features for roadmapping, prioritizing features, and tracking progress.
• ProductPlan is more expensive than Asana, with plans starting at $39/month/user.
• ProductPlan may be more complex than Asana and may take longer to set up and implement.

4. Kanbanize:

Similarities:

• Both Asana and Kanbanize offer features for task tracking and management.
• Both platforms offer customizable workflows and templates to fit different project needs.
• Both tools offer integrations with popular productivity tools, such as Slack and Trello.

Differences:

• Kanbanize is more focused on visual project management and offers features such as kanban boards, swimlanes, and Gantt charts.
• Kanbanize is more expensive than Asana, with plans starting at $19/month/user.
• Kanbanize may be more complex than Asana and may take longer to set up and implement.

5. Priority Matrix:

Similarities:

• Both Asana and Priority Matrix offer features for task tracking and management.
• Both platforms offer customizable workflows and templates to fit different project needs.
• Both tools offer integrations with popular productivity tools, such as Slack and Trello.

Differences:

• Priority Matrix is more focused on prioritization and offers features such as a matrix view and the ability to categorize tasks by importance and urgency.
• Priority Matrix is less expensive than Asana, with plans starting at $12/month/user.
• Priority Matrix may be less feature-rich than Asana and may not be as suitable for complex projects.

Overall, while all of these project management tools offer similar features and functionality to Asana, each one has its own strengths and weaknesses. The choice of which tool to use will ultimately depend on your specific needs and preferences, as well as factors such as budget, team size, and project complexity.

When it comes to pricing, Asana offers a free plan with basic features, as well as paid plans starting at $10.99 per user per month. JIRA Software is one of the more expensive options, with plans starting at $10 per user per month, while Priority Matrix is the most affordable option, starting at $12 per user per month.

In terms of vendor size and customer type, Asana is a well-established company with over 1,000 employees and serves a wide range of industries, including technology, marketing, and non-profit organizations. JIRA Software is owned by Atlassian, a larger enterprise software company with over 5,000 employees, and serves mainly software development teams. Aha! is a smaller company with around 200 employees and is focused on product management. ProductPlan is also a smaller company with around 50 employees and is focused on product roadmapping. Kanbanize is a smaller company with around 70 employees and is focused on visual project management.

The cost of implementation will also vary depending on the complexity of the project and the level of customization required. Asana is generally considered to be a user-friendly and easy-to-implement tool, with a straightforward onboarding process. JIRA Software may require more technical expertise to set up and customize. Aha! and ProductPlan may require more time to set up and configure to fit your specific needs. Kanbanize may require more effort to set up and learn, particularly if you are new to kanban-style project management.

Overall, each of these project management tools has its own unique strengths and weaknesses, and the choice of which one to use will depend on your specific needs and preferences. Asana offers a user-friendly interface, a wide range of integrations, and a strong focus on collaboration, making it a great choice for teams of all sizes and industries. 

Asana vs. Alternatives (pricing table)

Asana's Free Alternative

MeisterTask is a web-based project management tool that offers a free plan with basic features like task management, team collaboration, and integrations with other tools. Paid plans with additional features are also available. MeisterTask is known for its customizable workflows and integrations with tools like Slack, Zapier, and GitHub.

Asana Best Alternative for Small Business

Todoist is a web-based task management tool that offers a free plan with basic features like task lists, reminders, and team collaboration. Paid plans with additional features are also available. Todoist is known for its simplicity and ease of use, making it a good choice for small businesses that do not need a full-featured project management tool.