Compare Audience and Microsoft SQL Server 2012 - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Audience or Microsoft SQL Server 2012?

Audience is more expensive to implement (TCO) than Microsoft SQL Server 2012, and Microsoft SQL Server 2012 is rated higher (78/100) than Audience (76/100). Both tools offer the same amount of features.

Looking for the right Digital Signage solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Capital Networks Vs. Microsoft

Capital Networks: Since 1991 we've supplied creation and content management software and support services to the demanding Broadcasting and Cable Television industries, specializing in local news and automated playback systems. More recently, we've developed our products and support to bring the same level of professionalism to the rapidly expanding Out of Home, Dig...

Microsoft: Microsoft Corporation is an American corporation that develops, manufactures, licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues.

Who is more expensive? Audience or Microsoft SQL Server 2012?

The real total cost of ownership (TCO) of Digital Signage software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Audience and Microsoft SQL Server 2012.

Audience accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Audience is rated 6, which is similar to the average cost of Digital Signage software. Microsoft SQL Server 2012 price starts at $3,189 per license , When comparing Microsoft SQL Server 2012 to its competitors, the software is rated 4 - lower than the average Digital Signage software cost.

Bottom line: Audience is more expensive than Microsoft SQL Server 2012.

Which software includes more/better features?

We've compared Audience Vs. Microsoft SQL Server 2012 based on some of the most important and required Digital Signage features.

Audience: Data Import/Export, Basic Reports, Online Customer Support.

Microsoft SQL Server 2012: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Audience's typical customers include: Small, medium and large size businesses, Microsoft SQL Server 2014’s standard edition is specifically designed for smaller businesses that are running without a full-time database admin.