Shlomi Lavi /
Jun 20, 2022
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Bottom Line: Which is Better - Autopilot or Act-On?
Act-On is more expensive to implement (TCO) than Autopilot, and Act-On is rated higher (89/100) than Autopilot (83/100). Act-On offers users more features (16) than Autopilot (5). There is a clear winner in this case and it is Act-On!
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Autopilot HQ Vs. Act-On
Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first.
Autopilot helps marketers conn...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Autopilot or Act-On?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Autopilot and Act-On.
Autopilot price starts at $29 per month , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.
Bottom line: Autopilot cost is around the same cost of Act-On.
Which software includes more/better features?
We've compared Autopilot Vs. Act-On based on some of the most important and required Marketing Automation features.
Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
Autopilot's typical customers include: Small, medium and large size businesses, Act-On is specifically designed for small companies.