Compare Autopilot and Act-On - Jun 2022

Shlomi LaviShlomi Lavi / Jun 20, 2022

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Bottom Line: Which is Better - Autopilot or Act-On?

Act-On is more expensive to implement (TCO) than Autopilot, and Act-On is rated higher (89/100) than Autopilot (83/100). Act-On offers users more features (16) than Autopilot (5). There is a clear winner in this case and it is Act-On!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Autopilot HQ Vs. Act-On

Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first. Autopilot helps marketers conn...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? Autopilot or Act-On?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Autopilot and Act-On.

Autopilot price starts at $29 per month , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Autopilot cost is around the same cost of Act-On.

Which software includes more/better features?

We've compared Autopilot Vs. Act-On based on some of the most important and required Marketing Automation features.

Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

Autopilot's typical customers include: Small, medium and large size businesses, Act-On is specifically designed for small companies.

Autopilot

ITQlick rating
(4.7/5)

starts at $29 per month

Autopilot is a fast growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Autopilot received a rating of 4.7 from ITQlick team. The software cost is...

Categories: BI & Analytics, Data Analysis Tools, Lead Generation, Marketing.

Act-On

ITQlick rating
(4.3/5)

starts at $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

Compare specifications

Compare features

Autopilot: 5 Features

Data Analysis Tools
BI & Analytics
Email Marketing
Email Campaigns
Image Library

Act-On: 16 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Autopilot
ITQlick rating
4.7/5
Score
83/100
Pricing
8/10
License pricing
$29 per month
Functionality
13
Compare
Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
Review
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.