Shlomi Lavi /
Jun 20, 2022
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Bottom Line: Which is Better - Autopilot or Ensighten?
Autopilot is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than Autopilot (83/100). Autopilot offers users more features (5) than Ensighten (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Autopilot HQ Vs. Ensighten
Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first.
Autopilot helps marketers conn...
Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...
Who is more expensive? Autopilot or Ensighten?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Autopilot and Ensighten.
Autopilot price starts at $29 per month , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software.
Bottom line: Autopilot is more expensive than Ensighten.
Which software includes more/better features?
We've compared Autopilot Vs. Ensighten based on some of the most important and required Marketing Automation features.
Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.
Ensighten: We are still working to collect the list of features for Ensighten.
Target customer size
Autopilot's typical customers include: Small, medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.