Shlomi Lavi /
Jun 20, 2022
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Bottom Line: Which is Better - Autopilot or IBM Campaign?
Autopilot is more expensive to implement (TCO) than IBM Campaign, and IBM Campaign is rated higher (88/100) than Autopilot (83/100). Autopilot offers users more features (5) than IBM Campaign (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Autopilot HQ Vs. IBM
Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first.
Autopilot helps marketers conn...
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Who is more expensive? Autopilot or IBM Campaign?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Autopilot and IBM Campaign.
Autopilot price starts at $29 per month , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software.
Bottom line: Autopilot is more expensive than IBM Campaign.
Which software includes more/better features?
We've compared Autopilot Vs. IBM Campaign based on some of the most important and required Marketing Automation features.
Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
Target customer size
Autopilot's typical customers include: Small, medium and large size businesses, and IBM Campaign's target customer size include: Small, medium and large size businesses.