Compare Autopilot and Ontraport - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Autopilot or Ontraport?

Autopilot is more expensive to implement (TCO) than Ontraport, and Autopilot is rated higher (83/100) than Ontraport (78/100). Ontraport offers users more features (9) than Autopilot (5).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Autopilot HQ Vs. ONTRAPORT

Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first. Autopilot helps marketers conn...

ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of o...

Who is more expensive? Autopilot or Ontraport?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Autopilot and Ontraport.

Autopilot price starts at $29 per month , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software. Ontraport price starts at $79 per feature/month , When comparing Ontraport to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Autopilot is more expensive than Ontraport.

Which software includes more/better features?

We've compared Autopilot Vs. Ontraport based on some of the most important and required Marketing Automation features.

Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.

Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers.

Target customer size

Autopilot's typical customers include: Small, medium and large size businesses, Ontraport is built for small and medium sized businesses and caters to a horizontal market.