Compare Autopilot and Pardot - Jun 2022

Shlomi LaviShlomi Lavi / Jun 20, 2022

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Bottom Line: Which is Better - Autopilot or Pardot ?

Pardot is more expensive to implement (TCO) than Autopilot, and Pardot is rated higher (88/100) than Autopilot (83/100). Pardot offers users more features (15) than Autopilot (5).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Autopilot HQ Vs. Pardot

Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first. Autopilot helps marketers conn...

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...

Who is more expensive? Autopilot or Pardot Marketing Automation?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Autopilot and Pardot Marketing Automation.

Autopilot price starts at $29 per month , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average Marketing Automation software cost.

Bottom line: Pardot Marketing Automation is more expensive than Autopilot.

Which software includes more/better features?

We've compared Autopilot Vs. Pardot based on some of the most important and required Marketing Automation features.

Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.

Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.

Target customer size

Autopilot's typical customers include: Small, medium and large size businesses, Pardot Marketing Automation is focused on the sales and marketing teams.



Autopilot

ITQlick rating
(4.7/5)

starts at $29 per month

Autopilot is a fast growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Autopilot received a rating of 4.7 from ITQlick team. The software cost is...

Categories: BI & Analytics, Data Analysis Tools, Lead Generation, Marketing.

Pardot

ITQlick rating
(4.1/5)

starts at $1,250 per month

Pardot offers a cloud based marketing automation software for quality lead generation along with effective marketing campaigns intended to increase customer sales by focusing on better lead qualification, short...

Categories: Data Analysis Tools, Customer Relationship Management, Customer Loyalty, Lead Generation, Mac CRM.

Compare specifications

Compare features

Autopilot: 5 Features

Data Analysis Tools
BI & Analytics
Email Marketing
Email Campaigns
Image Library

Pardot Marketing Automation: 15 Features

Campaign Management
Lead Management
Marketing Automation
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Email Campaigns
Social Media Integration
Test Email
WYSIWYG Email Editor
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Autopilot
ITQlick rating
4.7/5
Score
83/100
Pricing
8/10
License pricing
$29 per month
Functionality
13
Compare
Pardot
ITQlick rating
4.1/5
Score
88/100
Pricing
10/10
License pricing
$1,250 per month
Functionality
28
Review
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.