Shlomi Lavi /
Jun 20, 2022
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Bottom Line: Which is Better - Autopilot or Pardot ?
Pardot is more expensive to implement (TCO) than Autopilot, and Pardot is rated higher (88/100) than Autopilot (83/100). Pardot offers users more features (15) than Autopilot (5).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Autopilot HQ Vs. Pardot
Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first.
Autopilot helps marketers conn...
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Who is more expensive? Autopilot or Pardot Marketing Automation?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Autopilot and Pardot Marketing Automation.
Autopilot price starts at $29 per month , On a scale between 1 to 10 Autopilot is rated 8, which is higher than the average cost of Marketing Automation software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average Marketing Automation software cost.
Bottom line: Pardot Marketing Automation is more expensive than Autopilot.
Which software includes more/better features?
We've compared Autopilot Vs. Pardot based on some of the most important and required Marketing Automation features.
Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.
Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.
Target customer size
Autopilot's typical customers include: Small, medium and large size businesses, Pardot Marketing Automation is focused on the sales and marketing teams.