Compare B2B Web Analytics and Website Visitor Identification - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - B2B Web Analytics or Website Visitor Identification?

Website Visitor Identification is more expensive to implement (TCO) than B2B Web Analytics, and Website Visitor Identification is rated higher (76/100) than B2B Web Analytics (62/100). B2B Web Analytics offers users more features (3) than Website Visitor Identification (0).

Looking for the right Website analysis solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Demandbase, Inc Vs. LeadLander

Demandbase, Inc: Demandbase is a Real-time Targeting and Personalization platform for B2B. Demandbase works by identifying the companies that are visiting a website, and then by making that insight actionable in your existing Marketing and Sales programs and technologies. Real-time identification means you can make targeting decisions as well as personalize the con...

LeadLander: LeadLander is a web-based application that gives your sales staff access to real-time customer intelligence analytics reports. LeadLander's real-time customer intelligence analytics turns your web site into a powerful sales tool by letting your sales staff identify and understand your customers' interests.

Who is more expensive? B2B Web Analytics or Website Visitor Identification?

The real total cost of ownership (TCO) of Website analysis software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for B2B Web Analytics and Website Visitor Identification.

B2B Web Analytics accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 B2B Web Analytics is rated 4, which is lower than the average cost of Website analysis software. Website Visitor Identification price starts at $500 per month , When comparing Website Visitor Identification to its competitors, the software is rated 6 - similar to the average Website analysis software cost.

Bottom line: Website Visitor Identification is more expensive than B2B Web Analytics.

Which software includes more/better features?

We've compared B2B Web Analytics Vs. Website Visitor Identification based on some of the most important and required Website analysis features.

B2B Web Analytics: Data Import/Export, Basic Reports, Online Customer Support.

Website Visitor Identification: We are still working to collect the list of features for Website Visitor Identification.

Target customer size

B2B Web Analytics's typical customers include: Start up, Small business, Medium business, Large business, Customers of the software mainly include small and medium businesses from a broad spectrum of industry.