Compare Basecamp and Aprimo - May 2022

Shlomi LaviShlomi Lavi / May 31, 2022

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Bottom Line: Which is Better - Basecamp or Aprimo?

Aprimo is more expensive to implement (TCO) than Basecamp, Basecamp is rated higher (98/100) than Aprimo (88/100). Basecamp offers more features (5) to their users than Aprimo (3). There is a clear winner in this case and it is Basecamp!

Looking for the right Project Management solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Basecamp compares with Aprimo?

Basecamp: Basecamp is a company spread out across 26 different cities around the world. Started the business back in 1999 (used to be called 37signals, but recently changed the name of the business to Basecamp, to match the name of their most popular product).

Aprimo: Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.

Who's more expensive? Basecamp or Aprimo Integrated Marketing Management?

The real total cost of ownership (TCO) of Project Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Basecamp and Aprimo Integrated Marketing Management.

Basecamp price starts at $99 per month , on a scale between 1 to 10 Basecamp is rated 4, which is lower than the average cost of Project Management software. Aprimo Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , on a scale between 1 to 10 Basecamp is rated 4, which is lower than the average cost of Project Management software.

Bottom line: Basecamp cost is around the same cost of Aprimo Integrated Marketing Management.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Basecamp Vs. Aprimo based on some of the most important and required Project Management features. Basecamp: Document Management, Project Management, Resource Management, Scheduling, Task Management. Aprimo Integrated Marketing Management: Campaign Management, Email Marketing, Lead Management.

Target customer size

The software is a sensible item for little and moderate businesses as well as huge ventures. The software is a viable product for businesses of all sizes and a wide range of types.

Basecamp

ITQlick rating
(4.3/5)

starts at $99 per month

Basecamp software is a project management solution that helps teams become better. The solution offers a number of capabilities that include message boards that keep the entire conversation about a specific top...

Categories: Project Accounting, Document Management, Groupware, Business documents.

Aprimo Integrated Marketing Management

ITQlick rating
(3/5)

Teradata Integrated Marketing Management is a marketing automation and management solution for businesses of all sizes. Its capabilities include marketing resource management, omni-channel marketing, digital ma...

Categories: Feedback Management, Marketing, Project Workflow.

Compare specifications

Compare features

Basecamp: 5 Features

Document Management
Project Management
Resource Management
Scheduling
Task Management

Aprimo Integrated Marketing Management: 3 Features

Campaign Management
Email Marketing
Lead Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Basecamp
ITQlick rating
4.3/5
Score
98/100
Pricing
4.2/10
License pricing
$99 per month
Functionality
15
Compare
Aprimo
ITQlick rating
3/5
Score
88/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6
Review
Trello
ITQlick rating
4.2/5
Score
99/100
Pricing
2/10
License pricing
$5 per user/month
Functionality
16
Review
monday.c...
ITQlick rating
4.7/5
Score
98/100
Pricing
4/10
License pricing
$8 per seat/month
Functionality
92
Hive
ITQlick rating
4.5/5
Score
98/100
Pricing
2/10
License pricing
$12 per user/month
Functionality
12
Review

Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.