Compare Basecamp and Aprimo - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Basecamp or Aprimo?

Aprimo is more expensive to implement (TCO) than Basecamp, and Basecamp is rated higher (98/100) than Aprimo (88/100). Basecamp offers users more features (5) than Aprimo (3). There is a clear winner in this case and it is Basecamp!

Looking for the right Project Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Basecamp Vs. Aprimo

Basecamp: Basecamp is a company spread out across 26 different cities around the world. Started the business back in 1999 (used to be called 37signals, but recently changed the name of the business to Basecamp, to match the name of their most popular product).

Aprimo: Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.

Who is more expensive? Basecamp or Aprimo Integrated Marketing Management?

The real total cost of ownership (TCO) of Project Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Basecamp and Aprimo Integrated Marketing Management.

Basecamp price starts at $11 per user/month , On a scale between 1 to 10 Basecamp is rated 4, which is lower than the average cost of Project Management software. Aprimo Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Basecamp is rated 4, which is lower than the average cost of Project Management software.

Bottom line: Basecamp cost is around the same cost of Aprimo Integrated Marketing Management.

Which software includes more/better features?

We've compared Basecamp Vs. Aprimo based on some of the most important and required Project Management features.

Basecamp: Document Management, Project Management, Resource Management, Scheduling, Task Management.

Aprimo Integrated Marketing Management: Campaign Management, Email Marketing, Lead Management.

Target customer size

Basecamp Project Management software serves a wide range of customers from various industries. The software is a viable product for businesses of all sizes and a wide range of types.