Shlomi Lavi /
Mar 20, 2023
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Bottom Line: Which is Better - Benchmark Email or MailChimp?
MailChimp is more expensive to implement (TCO) than Benchmark Email, and MailChimp is rated higher (98/100) than Benchmark Email (76/100). Benchmark Email offers users more features (7) than MailChimp (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Benchmark Email Vs. MailChimp
Benchmark Email: Benchmark Email is a permission-based email marketing company that puts user deliverability and reputation at the forefront. Committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides award-winning software and cutting edge features to both small businesses and corporations alike. Services are currently availab...
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.
Create signup forms that match your brand's look and feel, and send your subs...
Who is more expensive? Benchmark Email or MailChimp?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Benchmark Email and MailChimp.
Benchmark Email price starts at $49 per month , On a scale between 1 to 10 Benchmark Email is rated 4, which is lower than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Benchmark Email cost is around the same cost of MailChimp.
Which software includes more/better features?
We've compared Benchmark Email Vs. MailChimp based on some of the most important and required Email Marketing features.
Benchmark Email: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration, Signature Management.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
Benchmark Email is best for small to large companies that focus on communications, advertising, and marketing campaigns. MailChimp is best for all those that are in business and also are serious concerning making money.