Compare Benchmark Email and MailChimp - Mar 2023

Shlomi LaviShlomi Lavi / Mar 20, 2023

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Bottom Line: Which is Better - Benchmark Email or MailChimp?

MailChimp is more expensive to implement (TCO) than Benchmark Email, and MailChimp is rated higher (98/100) than Benchmark Email (76/100). Benchmark Email offers users more features (7) than MailChimp (6).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Benchmark Email Vs. MailChimp

Benchmark Email: Benchmark Email is a permission-based email marketing company that puts user deliverability and reputation at the forefront. Committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides award-winning software and cutting edge features to both small businesses and corporations alike. Services are currently availab...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? Benchmark Email or MailChimp?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Benchmark Email and MailChimp.

Benchmark Email price starts at $49 per month , On a scale between 1 to 10 Benchmark Email is rated 4, which is lower than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Benchmark Email cost is around the same cost of MailChimp.

Which software includes more/better features?

We've compared Benchmark Email Vs. MailChimp based on some of the most important and required Email Marketing features.

Benchmark Email: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration, Signature Management.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Benchmark Email is best for small to large companies that focus on communications, advertising, and marketing campaigns. MailChimp is best for all those that are in business and also are serious concerning making money.



Benchmark Email

ITQlick rating
(4.4/5)

starts at $49 per month

Benchmark Email is a permission-based software solution that lets users manage and organize their outgoing and incoming emails, contacts, and campaigns. The software allows users to take advantage of the most u...

Categories: Email Marketing, Contact Management, Email.

MailChimp

ITQlick rating
(4.5/5)

starts at $17 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Compare specifications

Compare features

Benchmark Email: 7 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration
Signature Management

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Benchmar...
ITQlick rating
4.4/5
Score
76/100
Pricing
4/10
License pricing
$49 per month
Functionality
10
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.