Compare benefitsCONNECT® and Marketing 360 - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - benefitsCONNECT® or Marketing 360?

benefitsCONNECT® is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than benefitsCONNECT® (62/100). Marketing 360 offers users more features (5) than benefitsCONNECT® (0). There is a clear winner in this case and it is Marketing 360!

Looking for the right Benefits Administration solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

benefitsCONNECT® Vs. Marketing 360

benefitsCONNECT®: benefitsCONNECT® is an industry leading insurance broker-centric benefits administration and online enrollment software company that provides marketplace technology and tools for complying with healthcare reform.

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Who is more expensive? benefitsCONNECT® or Marketing 360?

The real total cost of ownership (TCO) of Benefits Administration software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for benefitsCONNECT® and Marketing 360.

benefitsCONNECT® price starts at $1.15 per month , On a scale between 1 to 10 benefitsCONNECT® is rated 2, which is much lower than the average cost of Benefits Administration software. Marketing 360 price starts at $395 per month , When comparing Marketing 360 to its competitors, the software is rated 2 - much lower than the average Benefits Administration software cost.

Bottom line: benefitsCONNECT® cost is around the same cost of Marketing 360.

Which software includes more/better features?

We've compared benefitsCONNECT® Vs. Marketing 360 based on some of the most important and required Benefits Administration features.

benefitsCONNECT®: We are still working to collect the list of features for benefitsCONNECT®.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

Target customer size

benefitsCONNECT®'s typical customers include: Small, medium and large size businesses, Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business.