Shlomi Lavi /
Mar 10, 2022
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Bottom Line: Which is Better - bitly or Hootsuite?
bitly is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than bitly (77/100). Hootsuite offers users more features (15) than bitly (0). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
bitly Vs. Hootsuite
bitly: Our link management platform helps the world's leading brands deliver and measure their efforts across all marketing channels. Through the power of the link, we connect customers to the best digital experience possible, harnessing functionality like branded bitlinks, mobile deep linking and omnichannel campaign tracking to provide a complete market...
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Who is more expensive? bitly or Hootsuite?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for bitly and Hootsuite.
bitly price starts at $29 per month , On a scale between 1 to 10 bitly is rated 4, which is lower than the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: bitly is more expensive than Hootsuite.
Which software includes more/better features?
We've compared bitly Vs. Hootsuite based on some of the most important and required Social Media Management features.
bitly: We are still working to collect the list of features for bitly.
Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.
Target customer size
bitly's typical customers include: Small, medium and large size businesses, Hootsuite is perfect for companies of all shapes and sizes.