Compare Brand V02 and Percolate - Feb 2023

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Brand V02 or Percolate?

Percolate is more expensive to implement (TCO) than Brand V02, and Percolate is rated higher (79/100) than Brand V02 (56/100). Brand V02 offers users more features (3) than Percolate (0).

Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

BrandVO2 Vs. Percolate

BrandVO2: Brand VO2 was developed by veteran brand marketers frustrated with the lack of digital tools available to identify emerging market trends, threats and competitive opportunities. We believe that on-line brand health surveys are fundamentally flawed in that they present lagging data and are sourced from paid research respondents

Percolate: Percolate was founded by Noah Brier and James Gross in 2011 to help brands adapt and succeed in a global economy where marketing has been transformed by mobile, social and software. At Percolate, our vision is to create technology that builds the world’s best brands. Our mission is to be The System of Record for Marketing. And we’re achieving both...

Who is more expensive? Brand V02 or Percolate?

The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brand V02 and Percolate.

Brand V02 price starts at $20,000 per user/year , On a scale between 1 to 10 Brand V02 is rated 4, which is lower than the average cost of Reputation Management software. Percolate accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Brand V02 is rated 4, which is lower than the average cost of Reputation Management software.

Bottom line: Percolate is more expensive than Brand V02.

Which software includes more/better features?

We've compared Brand V02 Vs. Percolate based on some of the most important and required Reputation Management features.

Brand V02: Data Filtering, Sentiment Analysis, Social Media Metrics.

Percolate: We are still working to collect the list of features for Percolate.

Target customer size

The software is a viable solution for businesses of all sizes and a wide range of types. The software is a viable solution for businesses of all sizes with backgrounds in a variety of industries.