Compare Brand24 and Hootsuite - Jul 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Brand24 or Hootsuite?

Brand24 is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Brand24 (82/100). Hootsuite offers users more features (15) than Brand24 (0). There is a clear winner in this case and it is Hootsuite!

Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Brand24 Vs. Hootsuite

Brand24: Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analy...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? Brand24 or Hootsuite?

The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brand24 and Hootsuite.

Brand24 price starts at $49 per user/month , On a scale between 1 to 10 Brand24 is rated 4, which is lower than the average cost of Reputation Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Reputation Management software cost.

Bottom line: Brand24 is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Brand24 Vs. Hootsuite based on some of the most important and required Reputation Management features.

Brand24: We are still working to collect the list of features for Brand24.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

Brand24's typical customers include: Small businesses and start ups, Hootsuite is perfect for companies of all shapes and sizes.