Compare Brand24 and Marketo Lead - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Brand24 or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than Brand24, and Marketo Lead is rated higher (87/100) than Brand24 (82/100). Marketo Lead offers users more features (12) than Brand24 (0).

Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Brand24 Vs. Marketo

Brand24: Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analy...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Brand24 or Marketo Lead Management?

The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brand24 and Marketo Lead Management.

Brand24 price starts at $49 per user/month , On a scale between 1 to 10 Brand24 is rated 4, which is lower than the average cost of Reputation Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Reputation Management software cost.

Bottom line: Marketo Lead Management is more expensive than Brand24.

Which software includes more/better features?

We've compared Brand24 Vs. Marketo Lead based on some of the most important and required Reputation Management features.

Brand24: We are still working to collect the list of features for Brand24.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

Brand24's typical customers include: Small businesses and start ups, Marketo Lead Management is specifically designed for small and midsize companies.