Compare Brandfolder and MarcomCentral - Jul 2022

Shlomi LaviShlomi Lavi / Jul 19, 2022

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Bottom Line: Which is Better - Brandfolder or MarcomCentral?

Brandfolder is more expensive to implement (TCO) than MarcomCentral, and MarcomCentral is rated higher (91/100) than Brandfolder (82/100). Brandfolder offers users more features (6) than MarcomCentral (5).

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Brandfolder, Inc. Vs. PTI Marketing Technologies, Inc

Brandfolder, Inc.: Brandfolder is the world's most powerfully simple digital asset management (DAM) platform. Easily store, share, and showcase what's important to your brand with our cloud-based, SaaS solution. Brands are empowered to become more organized, consistent, and efficient. This is how Brandfolder helps strong brands tell better brand stories.

PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...

Who is more expensive? Brandfolder or MarcomCentral?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brandfolder and MarcomCentral.

Brandfolder price starts at $1,600 per feature , On a scale between 1 to 10 Brandfolder is rated 8, which is higher than the average cost of Digital Asset Management (DAM) software. MarcomCentral price starts at $2,085 per month , When comparing MarcomCentral to its competitors, the software is rated 2 - much lower than the average Digital Asset Management (DAM) software cost.

Bottom line: Brandfolder is more expensive than MarcomCentral.

Which software includes more/better features?

We've compared Brandfolder Vs. MarcomCentral based on some of the most important and required Digital Asset Management (DAM) features.

Brandfolder: Version Control, Workflow, Data Analysis Tools, Project Management, User Access Controls, Fixed Asset Management.

MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Brandfolder's typical customers include: Small, medium and large size businesses, The software is a viable product for businesses of all sizes.

Brandfolder

ITQlick rating
(4.7/5)

starts at $1,600 per feature

Brandfolder is a cloud-based document and asset management software for small to large enterprises. It offers asset sharing, fast on-boarding, metadata search, asset tagging, file management, social sharing, id...

Categories: Fixed Asset Management, Data Analysis Tools, Digital Asset Management (DAM), Document Management.

MarcomCentral

ITQlick rating
(5/5)

starts at $2,085 per month

MarcomCentral is a brand management software solution for businesses of all sizes. It offers such services as asset management, change management, workflow management, and others. The software was desig...

Categories: Marketing.

Compare specifications

Compare features

Brandfolder: 6 Features

Version Control
Workflow
Data Analysis Tools
Project Management
User Access Controls
Fixed Asset Management

MarcomCentral: 5 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Brandfolder
ITQlick rating
4.7/5
Score
82/100
Pricing
9.8/10
License pricing
$1,600 per feature
Functionality
16
Compare
MarcomCentral
ITQlick rating
5/5
Score
91/100
Pricing
3.2/10
License pricing
$2,085 per month
Functionality
6
Adobe Ex...
ITQlick rating
3.1/5
Score
90/100
Pricing
3/10
License pricing
$100,000 per license
Functionality
5
Intellig...
ITQlick rating
3/5
Score
90/100
Pricing
4/10
License pricing
$9 per user/month
Functionality
6
Montage
ITQlick rating
4.5/5
Score
85/100
Pricing
7.6/10
License pricing
$7.99 per month
Functionality
4

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.