Compare Brandfolder and SmartFile - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Brandfolder or SmartFile?

Brandfolder is more expensive to implement (TCO) than SmartFile, and SmartFile is rated higher (92/100) than Brandfolder (82/100). Brandfolder offers users more features (6) than SmartFile (0).

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Brandfolder, Inc. Vs. SmartFile

Brandfolder, Inc.: Brandfolder is the world's most powerfully simple digital asset management (DAM) platform. Easily store, share, and showcase what's important to your brand with our cloud-based, SaaS solution. Brands are empowered to become more organized, consistent, and efficient. This is how Brandfolder helps strong brands tell better brand stories.

SmartFile : Headquartered in Indianapolis, SmartFile is made up of a team of tech enthusiasts that are passionate about innovation and customer experience. Two serial entrepreneurs, John Hurley and Ben Timby, founded SmartFile in 2009. Their idea was to create a simple web-based FTP product, and in the fall of that year, SmartFile was released for public co...

Who is more expensive? Brandfolder or SmartFile?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brandfolder and SmartFile.

Brandfolder price starts at $1,600 per feature , On a scale between 1 to 10 Brandfolder is rated 8, which is higher than the average cost of Digital Asset Management (DAM) software. SmartFile price starts at $10 per user/month , When comparing SmartFile to its competitors, the software is rated 6 - similar to the average Digital Asset Management (DAM) software cost.

Bottom line: Brandfolder is more expensive than SmartFile.

Which software includes more/better features?

We've compared Brandfolder Vs. SmartFile based on some of the most important and required Digital Asset Management (DAM) features.

Brandfolder: Version Control, Workflow, Data Analysis Tools, Project Management, User Access Controls, Fixed Asset Management.

SmartFile: We are still working to collect the list of features for SmartFile.

Target customer size

Brandfolder's typical customers include: Small, medium and large size businesses, The software is a viable solution for businesses of all sizes.