Shlomi Lavi /
Apr 10, 2024
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Bottom Line: Which is Better - Brandwatch or Salesforce CRM?
Brandwatch is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Brandwatch (78/100). Salesforce CRM offers users more features (21) than Brandwatch (3). There is a clear winner in this case and it is Salesforce CRM!
Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
BRANDWATCH Vs. Salesforce.com
BRANDWATCH: Brandwatch is one of the world’s leading social media monitoring applications. We help customers from all across the globe discover, understand and respond to comments made about them on the web in real time.
Salesforce.com:
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Who is more expensive? Brandwatch or Salesforce?
The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brandwatch and Salesforce.
Brandwatch price starts at $800 per license , On a scale between 1 to 10 Brandwatch is rated 6, which is similar to the average cost of Reputation Management software. Salesforce price starts at $25 per user/month , When comparing Salesforce to its competitors, the software is rated 2 - much lower than the average Reputation Management software cost.
Bottom line: Brandwatch is more expensive than Salesforce.
Which software includes more/better features?
We've compared Brandwatch Vs. Salesforce CRM based on some of the most important and required Reputation Management features.
Brandwatch: Data Import/Export, Basic Reports, Online Customer Support.
Salesforce: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database.
Target customer size
Customers of the software include small and medium businesses as well as large enterprises. Salesforce is optimal for people as well as companies.