Brandwatch Vs ThoughtBuzz SMM (Dec 2020)

Shlomi LaviShlomi Lavi / Dec 07, 2020

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Bottom Line: Which is Better - Brandwatch or ThoughtBuzz SMM?

Brandwatch is more expensive to implement (TCO) than ThoughtBuzz SMM, ThoughtBuzz SMM is rated higher (90/100) than Brandwatch (78/100). ThoughtBuzz SMM offers more features (4) to their users than Brandwatch (3). There is a clear winner in this case and it is ThoughtBuzz SMM!

Looking for the right Reputation Management solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How BRANDWATCH compares with ThoughtBuzz?

BRANDWATCH: Brandwatch is one of the world’s leading social media monitoring applications. We help customers from all across the globe discover, understand and respond to comments made about them on the web in real time.

ThoughtBuzz: Social Media is everywhere! It has given voice to unknown, it has helped connect with lost family and friends, new talent is born every day on social media! With so many use cases, it is no doubt that Social Media is one of the key reasons for humongous amount of digital data. ThoughtBuzz was born to innovate with this data. We are here to help ...

Who's more expensive? Brandwatch or ThoughtBuzz SMM?

The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Brandwatch and ThoughtBuzz SMM.

Brandwatch price starts at $400 per user/month , on a scale between 1 to 10 Brandwatch is rated 6, which is similar to the average cost of Reputation Management software. ThoughtBuzz SMM price starts at $6 per user/month , when comparing ThoughtBuzz SMM to their competitors, the software is rated 2 - much lower than the average Reputation Management software cost.

Bottom line: Brandwatch is more expensive than ThoughtBuzz SMM.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Brandwatch Vs. ThoughtBuzz SMM based on some of the most important and required Reputation Management features. Brandwatch: Data Import/Export, Basic Reports, Online Customer Support. ThoughtBuzz SMM: Data Filtering, Response Management, Sentiment Analysis, Social Media Metrics.

Target customer size

Customers of the software include small and medium businesses as well as large enterprises. The software is a viable solution for businesses of all sizes and a wide range of types.

Brandwatch

ITQlick rating
(3.8/5)

starts at $400 per user/month

BrandWatch is a social media listening and analytics solution for businesses of all sizes. It also facilitates in publishing, managing, and consulting domains. The software was developed and launched by BrandWa...

Categories: Data analysis, Mobile CRM, Brand Management, Campaign Management.

ThoughtBuzz SMM

ITQlick rating
(4.6/5)

starts at $6 per user/month

ThoughtBuzz is a customer service and social media intelligence platform for businesses of all sizes. It offers such services as complaint monitoring, customer database, trouble ticketing, and others. The softw...

Categories: Campaign Management, Web analytics, Social Media, Reputation Management.

Compare specifications

Compare features

Brandwatch: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

ThoughtBuzz SMM: 4 Features

Data Filtering
Response Management
Sentiment Analysis
Social Media Metrics
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Brandwatch
ITQlick rating
3.8/5
Score
78/100
Pricing
6.4/10
License pricing
$400 per user/month
Functionality
8
Compare
ThoughtBuzz
ITQlick rating
4.6/5
Score
90/100
Pricing
2/10
License pricing
$6 per user/month
Functionality
8
Reputada
ITQlick rating
4.7/5
Score
87/100
Pricing
4.6/10
License pricing
$39 per month
Functionality
4
ReviewBuzz
ITQlick rating
4.2/5
Score
87/100
Pricing
5.6/10
License pricing
$199 per month
Functionality
4
Critique
ITQlick rating
5/5
Score
84/100
Pricing
4/10
License pricing
$15 per month
Functionality
8
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.