Shlomi Lavi /
Mar 01, 2022
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Bottom Line: Which is Better - Brandwatch or Unmetric?
Unmetric is more expensive to implement (TCO) than Brandwatch, and Brandwatch is rated higher (78/100) than Unmetric (77/100). Brandwatch offers users more features (3) than Unmetric (0). There is a clear winner in this case and it is Brandwatch!
Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
BRANDWATCH Vs. Unmetric
BRANDWATCH: Brandwatch is one of the world’s leading social media monitoring applications. We help customers from all across the globe discover, understand and respond to comments made about them on the web in real time.
Unmetric: For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well social media content and campaigns perform compared to industry competitors. Unlike listening or publishi...
Who is more expensive? Brandwatch or Unmetric?
The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brandwatch and Unmetric.
Brandwatch price starts at $800 per license , On a scale between 1 to 10 Brandwatch is rated 6, which is similar to the average cost of Reputation Management software. Unmetric price starts at $1,000 per month , When comparing Unmetric to its competitors, the software is rated 6 - similar to the average Reputation Management software cost.
Bottom line: Brandwatch cost is around the same cost of Unmetric.
Which software includes more/better features?
We've compared Brandwatch Vs. Unmetric based on some of the most important and required Reputation Management features.
Brandwatch: Data Import/Export, Basic Reports, Online Customer Support.
Unmetric: We are still working to collect the list of features for Unmetric.
Target customer size
Customers of the software include small and medium businesses as well as large enterprises. The software is a useful solution for businesses of all sizes and a diverse range of types.