Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Bronto Marketing or Active Campaign?
Bronto Marketing is more expensive to implement (TCO) than Active Campaign, and Active Campaign is rated higher (83/100) than Bronto Marketing (75/100). Active Campaign offers users more features (11) than Bronto Marketing (3). There is a clear winner in this case and it is Active Campaign!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Bronto Software Vs. Active Campaign
Bronto Software: Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to th...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? Bronto Marketing or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Bronto Marketing and Active Campaign.
Bronto Marketing price starts at $6,000 per license , On a scale between 1 to 10 Bronto Marketing Platform is rated 8, which is higher than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Bronto Marketing is more expensive than Active Campaign.
Which software includes more/better features?
We've compared Bronto Marketing Vs. Active Campaign based on some of the most important and required Email Marketing features.
Bronto Marketing: Data Import/Export, Basic Reports, Online Customer Support.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
Bronto Marketing's typical customers include: Small, medium and large size businesses, Small business users will find that personalized emails add a special note for each of your new leads.