Compare BuzzStream and Kenshoo - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - BuzzStream or Kenshoo?

Kenshoo is more expensive to implement (TCO) than BuzzStream, and BuzzStream is rated higher (90/100) than Kenshoo (80/100).

Looking for the right Press Releases solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

BuzzStream Vs. Kenshoo

BuzzStream: As more and more companies adopt content marketing, an ever-increasing volume of content gasps for attention. At BuzzStream, it’s our mission to help marketers build the relationships with influencers they need to get that attention, drive word-of-mouth traffic, improve search performance, and increase awareness.

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

Who is more expensive? BuzzStream or Kenshoo?

The real total cost of ownership (TCO) of Press Releases software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for BuzzStream and Kenshoo.

BuzzStream price starts at $24 per user/month , On a scale between 1 to 10 BuzzStream is rated 2, which is much lower than the average cost of Press Releases software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 BuzzStream is rated 2, which is much lower than the average cost of Press Releases software.

Bottom line: Kenshoo is more expensive than BuzzStream.

Which software includes more/better features?

We've compared BuzzStream Vs. Kenshoo based on some of the most important and required Press Releases features.

BuzzStream: We are still working to collect the list of features for BuzzStream.

Kenshoo: We are still working to collect the list of features for Kenshoo.

Target customer size

BuzzStream's typical customers include: Small, medium and large size businesses, and Kenshoo's target customer size include: Medium and large size businesses.