Compare BuzzSumo and Hootsuite - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - BuzzSumo or Hootsuite?

Hootsuite is more expensive to implement (TCO) than BuzzSumo, and Hootsuite is rated higher (93/100) than BuzzSumo (83/100). Hootsuite offers users more features (15) than BuzzSumo (0). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

BuzzSumo Vs. Hootsuite

BuzzSumo: BuzzSumo provides social insights for content marketing and SEO campaigns. Discover what people are sharing the most in your niche Analyze what topics, headlines, and content formats work. Get content alerts whenever your brand or a topic is mentioned. Find interesting and trending content to curate. Discover guest post and interview opportunit...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? BuzzSumo or Hootsuite?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for BuzzSumo and Hootsuite.

BuzzSumo price starts at $99 per 5 users/month , On a scale between 1 to 10 BuzzSumo is rated 2, which is much lower than the average cost of Social Marketing software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.

Bottom line: BuzzSumo cost is around the same cost of Hootsuite.

Which software includes more/better features?

We've compared BuzzSumo Vs. Hootsuite based on some of the most important and required Social Marketing features.

BuzzSumo: We are still working to collect the list of features for BuzzSumo.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

BuzzSumo's typical customers include: Small, medium and large size businesses, Hootsuite is perfect for companies of all shapes and sizes.