Shlomi Lavi /
Jun 28, 2022
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Bottom Line: Which is Better - CAKE or TrackingDesk?
CAKE is more expensive to implement (TCO) than TrackingDesk, and TrackingDesk is rated higher (83/100) than CAKE (75/100).
Looking for the right Affiliate Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
CAKE (www.getcake.com) Vs. TrackingDesk Ltd.
CAKE (www.getcake.com): Innovative. Simple. Real-Time. The CAKE Marketing Intelligence hub offers a complete solution to track and optimize online spend for advertisers and publishers.nnIn today’s complex $137.5 billion global digital advertising industry, marketers are confronted with a daunting challenge – navigating through the vast volume of information generated fr...
TrackingDesk Ltd.: TrackingDesk is a measurable media management; results based software system, built specifically for the performance marketer. It is a comprehensive, easy to use web application that enables complete management of all digital marketing campaigns. TrackingDesk's proprietary technology automatically extracts only the highest resolution data and mecha...
Who is more expensive? CAKE or TrackingDesk?
The real total cost of ownership (TCO) of Affiliate Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for CAKE and TrackingDesk.
CAKE price starts at $399 per user/month , On a scale between 1 to 10 CAKE is rated 6, which is similar to the average cost of Affiliate Marketing software. TrackingDesk price starts at $50 per feature/month , When comparing TrackingDesk to its competitors, the software is rated 4 - lower than the average Affiliate Marketing software cost.
Bottom line: CAKE is more expensive than TrackingDesk.
Which software includes more/better features?
We've compared CAKE Vs. TrackingDesk based on some of the most important and required Affiliate Marketing features.
CAKE: We are still working to collect the list of features for CAKE.
TrackingDesk: We are still working to collect the list of features for TrackingDesk.
Target customer size
CAKE's typical customers include: Small, medium and large size businesses, and TrackingDesk's target customer size include: Small, medium and large size businesses.