Shlomi Lavi /
Feb 03, 2023
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Bottom Line: Which is Better - CallTrackingMetrics or Invoca?
Invoca is more expensive to implement (TCO) than CallTrackingMetrics, and CallTrackingMetrics is rated higher (79/100) than Invoca (76/100).
Looking for the right Call Tracking solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
CallTrackingMetrics Vs. Invoca
CallTrackingMetrics: CallTrackingMetrics helps advertising agencies and businesses track which advertising sources are converting into phone calls and conversions. CallTrackingMetrics provides a full service call tracking and cloud-based contact center management solution allowing companies to understand what's driving phone calls and conversions in their business. Wit...
Invoca: Invoca helps the modern marketer drive inbound calls and turn them into sales. By bringing call intelligence to marketers and their existing marketing technology systems, Invoca’s platform delivers the visibility required to engage mobile customers beyond the click. Invoca has powered more than $5 billion in sales to its customers and is backed by ...
Who is more expensive? CallTrackingMetrics or Invoca?
The real total cost of ownership (TCO) of Call Tracking software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for CallTrackingMetrics and Invoca.
CallTrackingMetrics price starts at $36 per month , On a scale between 1 to 10 CallTrackingMetrics is rated 6, which is similar to the average cost of Call Tracking software. Invoca price starts at $1,000 per month , When comparing Invoca to its competitors, the software is rated 6 - similar to the average Call Tracking software cost.
Bottom line: CallTrackingMetrics cost is around the same cost of Invoca.
Which software includes more/better features?
We've compared CallTrackingMetrics Vs. Invoca based on some of the most important and required Call Tracking features.
CallTrackingMetrics: We are still working to collect the list of features for CallTrackingMetrics.
Invoca: We are still working to collect the list of features for Invoca.
Target customer size
CallTrackingMetrics's typical customers include: SMBs, and Invoca's target customer size include: Small, medium and large size businesses.