Shlomi Lavi /
Feb 03, 2023
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Bottom Line: Which is Better - CallTrackingMetrics or Marchex?
Marchex is more expensive to implement (TCO) than CallTrackingMetrics, and CallTrackingMetrics is rated higher (79/100) than Marchex (62/100).
Looking for the right Call Tracking solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
CallTrackingMetrics Vs. Marchex
CallTrackingMetrics: CallTrackingMetrics helps advertising agencies and businesses track which advertising sources are converting into phone calls and conversions. CallTrackingMetrics provides a full service call tracking and cloud-based contact center management solution allowing companies to understand what's driving phone calls and conversions in their business. Wit...
Marchex: Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales.
Who is more expensive? CallTrackingMetrics or Marchex?
The real total cost of ownership (TCO) of Call Tracking software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for CallTrackingMetrics and Marchex.
CallTrackingMetrics price starts at $36 per month , On a scale between 1 to 10 CallTrackingMetrics is rated 6, which is similar to the average cost of Call Tracking software. Marchex price starts at $500 per month , When comparing Marchex to its competitors, the software is rated 6 - similar to the average Call Tracking software cost.
Bottom line: CallTrackingMetrics cost is around the same cost of Marchex.
Which software includes more/better features?
We've compared CallTrackingMetrics Vs. Marchex based on some of the most important and required Call Tracking features.
CallTrackingMetrics: We are still working to collect the list of features for CallTrackingMetrics.
Marchex: We are still working to collect the list of features for Marchex.
Target customer size
CallTrackingMetrics's typical customers include: SMBs, and Marchex's target customer size include: Small, medium and large size businesses.