Compare Campaign Monitor and Act-On - Mar 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Campaign Monitor or Act-On?

Act-On is more expensive to implement (TCO) than Campaign Monitor, and Campaign Monitor is rated higher (91/100) than Act-On (89/100). Act-On offers users more features (16) than Campaign Monitor (5).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Campaign Monitor Vs. Act-On

Campaign Monitor: We're everything a designer needs to send email marketing campaigns for themselves and their clients. 'Like' us to find out how to make your email campaigns more beautiful and responsive! Help web designers grow their businesses by offering email newsletters as an extra service. Campaign Monitor is a tool for web designers. Use Campaign Monitor t...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? Campaign Monitor or Act-On?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaign Monitor and Act-On.

Campaign Monitor price starts at $9 per month , On a scale between 1 to 10 Campaign Monitor is rated 6, which is similar to the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than Campaign Monitor.

Which software includes more/better features?

We've compared Campaign Monitor Vs. Act-On based on some of the most important and required Email Marketing features.

Campaign Monitor: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

The software is best for small and medium business as well as large enterprises. Act-On is specifically designed for small companies.