Compare Campaign Monitor and Active Campaign - Mar 2023

Shlomi LaviShlomi Lavi / Mar 07, 2023

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Bottom Line: Which is Better - Campaign Monitor or Active Campaign?

Campaign Monitor is more expensive to implement (TCO) than Active Campaign, and Campaign Monitor is rated higher (91/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Campaign Monitor (5).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Campaign Monitor Vs. Active Campaign

Campaign Monitor: We're everything a designer needs to send email marketing campaigns for themselves and their clients. 'Like' us to find out how to make your email campaigns more beautiful and responsive! Help web designers grow their businesses by offering email newsletters as an extra service. Campaign Monitor is a tool for web designers. Use Campaign Monitor t...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? Campaign Monitor or Active Campaign?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaign Monitor and Active Campaign.

Campaign Monitor price starts at $9 per month , On a scale between 1 to 10 Campaign Monitor is rated 6, which is similar to the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Campaign Monitor is more expensive than Active Campaign.

Which software includes more/better features?

We've compared Campaign Monitor Vs. Active Campaign based on some of the most important and required Email Marketing features.

Campaign Monitor: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

The software is best for small and medium business as well as large enterprises. Small business users will find that personalized emails add a special note for each of your new leads.



Campaign Monitor

ITQlick rating
(4.6/5)

starts at $9 per month

Campaign Monitor is a cloud-based email marketing software that enables entrepreneurs to create beautiful and catchy newsletters that are relevant to their customers as well as subscribers. This offers a reliab...

Categories: Communications, VoIP, Content Marketing, Marketing.

Active Campaign

ITQlick rating
(4.4/5)

starts at $39 per month

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagg...

Categories: Data Analysis Tools, CRM, Casino CRM, Complaint Management, Insurance CRM.

Compare specifications

Compare features

Campaign Monitor: 5 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email

Active Campaign: 11 Features

Contact Management
Customer Service
Email Marketing
Lead Management
Newsletter Management
Sales Automation
Campaign Management
Contact History
Email Triggers
Create Auto Response
Template
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Campaign...
ITQlick rating
4.6/5
Score
91/100
Pricing
6/10
License pricing
$9 per month
Functionality
14
Compare
Active C...
ITQlick rating
4.4/5
Score
83/100
Pricing
5.4/10
License pricing
$39 per month
Functionality
21
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.