Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Campaign Monitor or Active Campaign?
Campaign Monitor is more expensive to implement (TCO) than Active Campaign, and Campaign Monitor is rated higher (91/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Campaign Monitor (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Campaign Monitor Vs. Active Campaign
Campaign Monitor: We're everything a designer needs to send email marketing campaigns for themselves and their clients. 'Like' us to find out how to make your email campaigns more beautiful and responsive!
Help web designers grow their businesses by offering email newsletters as an extra service.
Campaign Monitor is a tool for web designers. Use Campaign Monitor t...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? Campaign Monitor or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaign Monitor and Active Campaign.
Campaign Monitor price starts at $9 per month , On a scale between 1 to 10 Campaign Monitor is rated 6, which is similar to the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Campaign Monitor is more expensive than Active Campaign.
Which software includes more/better features?
We've compared Campaign Monitor Vs. Active Campaign based on some of the most important and required Email Marketing features.
Campaign Monitor: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
The software is best for small and medium business as well as large enterprises. Small business users will find that personalized emails add a special note for each of your new leads.