Shlomi Lavi / Apr 20, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Act-On is more expensive to implement (TCO) than Campaigner, and Act-On is rated higher (89/100) than Campaigner (85/100). Campaigner offers users more features (22) than Act-On (16).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Campaigner: Campaigner® is an email marketing service built by marketers for marketers and non-marketers alike. Businesses use Campaigner to easily create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships that result in increased sales and business growth. Campaigner also helps businesses in...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and Act-On.
Campaigner price starts at $59 per month , On a scale between 1 to 10 Campaigner is rated 2, which is much lower than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than Campaigner.
We've compared Campaigner Vs. Act-On based on some of the most important and required Email Marketing features.
Campaigner: this software is considered "feature-rich" with more than 10 important features, here is a partial list: A/B/N Split Testing, Bounce Tracking, Bounced Emails, CAN SPAM Compliance, Click-Through Tracking, Compare Message Reports, Create Auto Response, Create Messages From Template.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
CampaignerCRM is perfect for small and medium-sized companies that are looking for a CRM solution. Act-On is specifically designed for small companies.
starts at $59 per month
CampaignerCRM is a customer relationship management software that can help users to manage sales process easily. The CRM system is integrated with email marketing to work as a complete sales processing system. ...
Compare Pricing| ITQlick Score: | 85/100 |
|---|---|
| ITQlick Rating: |
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| Pricing: | 2/10 - low cost |
| Category: | Email Marketing -> Campaigner review |
| Company: | Campaigner |
| Pricing: | starts at $59 per month |
| Typical customers: | Small businesses and start ups |
| Platforms: | Desktop, Cloud |
| Links: | Campaigner review, Campaigner pricing, Campaigner alternatives |
| ITQlick Score: | 89/100 |
|---|---|
| ITQlick Rating: |
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| Pricing: | 8/10 - high cost |
| Category: | Email Marketing -> Act-On review |
| Company: | Act-On |
| Pricing: | starts at $900 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Cloud |
| Links: | Act-On review, Act-On pricing, Act-On alternatives |
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.