Compare Campaigner and Active Campaign - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Campaigner or Active Campaign?

Active Campaign is more expensive to implement (TCO) than Campaigner, and Campaigner is rated higher (85/100) than Active Campaign (83/100). Campaigner offers users more features (22) than Active Campaign (11). There is a clear winner in this case and it is Campaigner!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Campaigner Vs. Active Campaign

Campaigner: Campaigner® is an email marketing service built by marketers for marketers and non-marketers alike. Businesses use Campaigner to easily create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships that result in increased sales and business growth. Campaigner also helps businesses in...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? Campaigner or Active Campaign?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and Active Campaign.

Campaigner price starts at $59 per month , On a scale between 1 to 10 Campaigner is rated 2, which is much lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Active Campaign is more expensive than Campaigner.

Which software includes more/better features?

We've compared Campaigner Vs. Active Campaign based on some of the most important and required Email Marketing features.

Campaigner: this software is considered "feature-rich" with more than 10 important features, here is a partial list: A/B/N Split Testing, Bounce Tracking, Bounced Emails, CAN SPAM Compliance, Click-Through Tracking, Compare Message Reports, Create Auto Response, Create Messages From Template.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

CampaignerCRM is perfect for small and medium-sized companies that are looking for a CRM solution. Small business users will find that personalized emails add a special note for each of your new leads.