Shlomi Lavi /
Oct 31, 2022
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Bottom Line: Which is Better - Campaigner or Adestra?
Adestra is more expensive to implement (TCO) than Campaigner, and Campaigner is rated higher (85/100) than Adestra (75/100). Campaigner offers users more features (22) than Adestra (0). There is a clear winner in this case and it is Campaigner!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Campaigner Vs. Adestra
Campaigner: Campaigner® is an email marketing service built by marketers for marketers and non-marketers alike. Businesses use Campaigner to easily create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships that result in increased sales and business growth. Campaigner also helps businesses in...
Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike.
We were founded on the principle that marketing success takes more than technology...
Who is more expensive? Campaigner or Adestra?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and Adestra.
Campaigner price starts at $59 per month , On a scale between 1 to 10 Campaigner is rated 2, which is much lower than the average cost of Email Marketing software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Campaigner is rated 2, which is much lower than the average cost of Email Marketing software.
Bottom line: Adestra is more expensive than Campaigner.
Which software includes more/better features?
We've compared Campaigner Vs. Adestra based on some of the most important and required Email Marketing features.
Campaigner: this software is considered "feature-rich" with more than 10 important features, here is a partial list: A/B/N Split Testing, Bounce Tracking, Bounced Emails, CAN SPAM Compliance, Click-Through Tracking, Compare Message Reports, Create Auto Response, Create Messages From Template.
Adestra: We are still working to collect the list of features for Adestra.
Target customer size
CampaignerCRM is perfect for small and medium-sized companies that are looking for a CRM solution. and Adestra's target customer size include: SMBs.