Compare Campaigner and Bronto Marketing - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - Campaigner or Bronto Marketing?

Bronto Marketing is more expensive to implement (TCO) than Campaigner, and Campaigner is rated higher (85/100) than Bronto Marketing (75/100). Campaigner offers users more features (22) than Bronto Marketing (3). There is a clear winner in this case and it is Campaigner!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Campaigner Vs. Bronto Software

Campaigner: Campaigner® is an email marketing service built by marketers for marketers and non-marketers alike. Businesses use Campaigner to easily create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships that result in increased sales and business growth. Campaigner also helps businesses in...

Bronto Software: Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to th...

Who is more expensive? Campaigner or Bronto Marketing Platform?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and Bronto Marketing Platform.

Campaigner price starts at $59 per month , On a scale between 1 to 10 Campaigner is rated 2, which is much lower than the average cost of Email Marketing software. Bronto Marketing Platform price starts at $6,000 per license , When comparing Bronto Marketing Platform to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Bronto Marketing Platform is more expensive than Campaigner.

Which software includes more/better features?

We've compared Campaigner Vs. Bronto Marketing based on some of the most important and required Email Marketing features.

Campaigner: this software is considered "feature-rich" with more than 10 important features, here is a partial list: A/B/N Split Testing, Bounce Tracking, Bounced Emails, CAN SPAM Compliance, Click-Through Tracking, Compare Message Reports, Create Auto Response, Create Messages From Template.

Bronto Marketing Platform: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

CampaignerCRM is perfect for small and medium-sized companies that are looking for a CRM solution. and Bronto Marketing Platform's target customer size include: Small, medium and large size businesses.