Compare Campaigner and Emarsys - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Campaigner or Emarsys?

Emarsys is more expensive to implement (TCO) than Campaigner, and Emarsys is rated higher (91/100) than Campaigner (85/100). Campaigner offers users more features (22) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Campaigner Vs. Emarsys

Campaigner: Campaigner® is an email marketing service built by marketers for marketers and non-marketers alike. Businesses use Campaigner to easily create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships that result in increased sales and business growth. Campaigner also helps businesses in...

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who is more expensive? Campaigner or Emarsys?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and Emarsys.

Campaigner price starts at $59 per month , On a scale between 1 to 10 Campaigner is rated 2, which is much lower than the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than Campaigner.

Which software includes more/better features?

We've compared Campaigner Vs. Emarsys based on some of the most important and required Email Marketing features.

Campaigner: this software is considered "feature-rich" with more than 10 important features, here is a partial list: A/B/N Split Testing, Bounce Tracking, Bounced Emails, CAN SPAM Compliance, Click-Through Tracking, Compare Message Reports, Create Auto Response, Create Messages From Template.

Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

CampaignerCRM is perfect for small and medium-sized companies that are looking for a CRM solution. and Emarsys's target customer size include: Small, medium and large size businesses.