Compare Campaigner and MailChimp - Apr 2022

Shlomi LaviShlomi Lavi / Apr 20, 2022

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Bottom Line: Which is Better - Campaigner or MailChimp?

MailChimp is more expensive to implement (TCO) than Campaigner, and MailChimp is rated higher (98/100) than Campaigner (85/100). Campaigner offers users more features (22) than MailChimp (6).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Campaigner Vs. MailChimp

Campaigner: Campaigner® is an email marketing service built by marketers for marketers and non-marketers alike. Businesses use Campaigner to easily create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships that result in increased sales and business growth. Campaigner also helps businesses in...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? Campaigner or MailChimp?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and MailChimp.

Campaigner price starts at $59 per month , On a scale between 1 to 10 Campaigner is rated 2, which is much lower than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: MailChimp is more expensive than Campaigner.

Which software includes more/better features?

We've compared Campaigner Vs. MailChimp based on some of the most important and required Email Marketing features.

Campaigner: this software is considered "feature-rich" with more than 10 important features, here is a partial list: A/B/N Split Testing, Bounce Tracking, Bounced Emails, CAN SPAM Compliance, Click-Through Tracking, Compare Message Reports, Create Auto Response, Create Messages From Template.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

CampaignerCRM is perfect for small and medium-sized companies that are looking for a CRM solution. MailChimp is best for all those that are in business and also are serious concerning making money.



Campaigner

ITQlick rating
(3.9/5)

starts at $59 per month

CampaignerCRM is a customer relationship management software that can help users to manage sales process easily. The CRM system is integrated with email marketing to work as a complete sales processing system. ...

Categories: Email Marketing, Contact Management.

MailChimp

ITQlick rating
(4.5/5)

starts at $17 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Compare specifications

Compare features

Campaigner: 22 Features

A/B/N Split Testing
Bounce Tracking
Bounced Emails
CAN SPAM Compliance
Click-Through Tracking
Compare Message Reports
Create Auto Response
Create Messages From Template
Delivered Undeliverable
Email Campaigns
Email Job Scheduling
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Export/Download Reports
Social Media Integration
Spam Check
Template
Auto-Responders
Contact History
Shared Contacts

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Campaigner
ITQlick rating
3.9/5
Score
85/100
Pricing
2/10
License pricing
$59 per month
Functionality
24
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.