Shlomi Lavi /
Apr 20, 2022
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Bottom Line: Which is Better - Campaigner or MailChimp?
MailChimp is more expensive to implement (TCO) than Campaigner, and MailChimp is rated higher (98/100) than Campaigner (85/100). Campaigner offers users more features (22) than MailChimp (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Campaigner Vs. MailChimp
Campaigner: Campaigner® is an email marketing service built by marketers for marketers and non-marketers alike. Businesses use Campaigner to easily create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships that result in increased sales and business growth. Campaigner also helps businesses in...
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.
Create signup forms that match your brand's look and feel, and send your subs...
Who is more expensive? Campaigner or MailChimp?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and MailChimp.
Campaigner price starts at $59 per month , On a scale between 1 to 10 Campaigner is rated 2, which is much lower than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: MailChimp is more expensive than Campaigner.
Which software includes more/better features?
We've compared Campaigner Vs. MailChimp based on some of the most important and required Email Marketing features.
Campaigner: this software is considered "feature-rich" with more than 10 important features, here is a partial list: A/B/N Split Testing, Bounce Tracking, Bounced Emails, CAN SPAM Compliance, Click-Through Tracking, Compare Message Reports, Create Auto Response, Create Messages From Template.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
CampaignerCRM is perfect for small and medium-sized companies that are looking for a CRM solution. MailChimp is best for all those that are in business and also are serious concerning making money.