Compare Celtra and Smart AdServer - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Celtra or Smart AdServer?

Celtra is more expensive to implement (TCO) than Smart AdServer, and Smart AdServer is rated higher (88/100) than Celtra (51/100).

Looking for the right Advertising Agency solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Celtra Inc. Vs. Smart AdServer

Celtra Inc.: Celtra empowers agencies, media suppliers and brand leaders with the leading creative technology for data-driven brand display advertising across all screens including mobile, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single, self-service platform for streamlined data-driven ad creation, performanc...

Smart AdServer: By integrating functionality that enables auctions, forecasting, and custom ad units – including mobile and video - within its platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors. Founded in 2001, and with of...

Who is more expensive? Celtra or Smart AdServer?

The real total cost of ownership (TCO) of Advertising Agency software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Celtra and Smart AdServer.

Celtra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Celtra is rated 4, which is lower than the average cost of Advertising Agency software. Smart AdServer accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Celtra is rated 4, which is lower than the average cost of Advertising Agency software.

Bottom line: Celtra cost is around the same cost of Smart AdServer.

Which software includes more/better features?

We've compared Celtra Vs. Smart AdServer based on some of the most important and required Advertising Agency features.

Celtra: We are still working to collect the list of features for Celtra.

Smart AdServer: We are still working to collect the list of features for Smart AdServer.

Target customer size

Celtra's typical customers include: Small, medium and large size businesses, and Smart AdServer's target customer size include: Small, medium and large size businesses.