Compare Choozle and The Trade Desk - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - Choozle or The Trade Desk?

Choozle is more expensive to implement (TCO) than The Trade Desk, and Choozle is rated higher (81/100) than The Trade Desk (76/100).

Looking for the right Campaign Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Choozle, Inc. Vs. The Trade Desk

Choozle, Inc.: Since early 2012, the Choozle team has been disrupting the ad-technology ecosystem with the world's most intuitive and effective digital marketing platform. And we are having a blast along the way. On certain days - especially with 300 days of sunshine here in Colorado, our offices may seem a little empty as we all pursue a balance between work and...

The Trade Desk: The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.

Who is more expensive? Choozle or The Trade Desk?

The real total cost of ownership (TCO) of Campaign Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Choozle and The Trade Desk.

Choozle price starts at $99 per month , On a scale between 1 to 10 Choozle is rated 8, which is higher than the average cost of Campaign Management software. The Trade Desk accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Choozle is rated 8, which is higher than the average cost of Campaign Management software.

Bottom line: Choozle is more expensive than The Trade Desk.

Which software includes more/better features?

We've compared Choozle Vs. The Trade Desk based on some of the most important and required Campaign Management features.

Choozle: We are still working to collect the list of features for Choozle.

The Trade Desk: We are still working to collect the list of features for The Trade Desk.

Target customer size

Choozle's typical customers include: SMBs, and The Trade Desk's target customer size include: Small, medium and large size businesses.