Shlomi Lavi /
Jul 04, 2022
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Bottom Line: Which is Better - CleverTouch or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than CleverTouch, and Marketo Lead is rated higher (87/100) than CleverTouch (86/100). Marketo Lead offers users more features (12) than CleverTouch (0).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
CleverTouch Vs. Marketo
CleverTouch: CleverTouch is a new breed of marketing consultancy specialising in sales and marketing alignment, marketing automation and automated workflow. CleverTouch believes marketing is a mix of science and art; it should be disciplined, with repeatable processes and agreed metrics, above all it should be agile, imaginative, and relevant to the business. A...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? CleverTouch or Marketo Lead Management?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for CleverTouch and Marketo Lead Management.
CleverTouch price starts at $2,583 per license , On a scale between 1 to 10 CleverTouch is rated 2, which is much lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.
Bottom line: Marketo Lead Management is more expensive than CleverTouch.
Which software includes more/better features?
We've compared CleverTouch Vs. Marketo Lead based on some of the most important and required Social Media Management features.
CleverTouch: We are still working to collect the list of features for CleverTouch.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
CleverTouch's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.