Compare CleverTouch and Tracx - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - CleverTouch or Tracx?

Tracx is more expensive to implement (TCO) than CleverTouch, and Tracx is rated higher (89/100) than CleverTouch (86/100).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

CleverTouch Vs. Tracx

CleverTouch: CleverTouch is a new breed of marketing consultancy specialising in sales and marketing alignment, marketing automation and automated workflow. CleverTouch believes marketing is a mix of science and art; it should be disciplined, with repeatable processes and agreed metrics, above all it should be agile, imaginative, and relevant to the business. A...

Tracx: The tracx Social Media Management System (SMMS) empowers agencies and brands with a highly advanced set of business analytics solutions designed to grow revenue and deepen customer relationships through the social web. nntracx has engineered the most powerful real-time social data analytics architecture that runs relevancy analysis and data minin...

Who is more expensive? CleverTouch or Tracx?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for CleverTouch and Tracx.

CleverTouch price starts at $2,583 per license , On a scale between 1 to 10 CleverTouch is rated 2, which is much lower than the average cost of Social Media Management software. Tracx price starts at $28 per month , When comparing Tracx to its competitors, the software is rated 6 - similar to the average Social Media Management software cost.

Bottom line: Tracx is more expensive than CleverTouch.

Which software includes more/better features?

We've compared CleverTouch Vs. Tracx based on some of the most important and required Social Media Management features.

CleverTouch: We are still working to collect the list of features for CleverTouch.

Tracx: We are still working to collect the list of features for Tracx.

Target customer size

CleverTouch's typical customers include: Small, medium and large size businesses, and Tracx's target customer size include: Small, medium and large size businesses.