Compare CompassABM and Demandbase - Jul 2022

Shlomi LaviShlomi Lavi / Jul 18, 2022

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Bottom Line: Which is Better - CompassABM or Demandbase?

CompassABM is more expensive to implement (TCO) than Demandbase, Demandbase is rated higher (62/100) than CompassABM (61/100). Demandbase offers more features (4) to their users than CompassABM (0). There is a clear winner in this case and it is Demandbase!

Looking for the right Account Based Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Refactored compares with Demandbase, Inc?

Refactored: Enable account identification, website personalization, and prospect tracking—at scale—with CompassABM.

Demandbase, Inc: Demandbase is a Real-time Targeting and Personalization platform for B2B. Demandbase works by identifying the companies that are visiting a website, and then by making that insight actionable in your existing Marketing and Sales programs and technologies. Real-time identification means you can make targeting decisions as well as personalize the con...

Who's more expensive? CompassABM or Demandbase?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for CompassABM and Demandbase.

CompassABM price starts at $1,500 per month , on a scale between 1 to 10 CompassABM is rated 6, which is similar to the average cost of Account Based Marketing software. Demandbase accurate pricing info is available upon request (they don't share it publicly), however , on a scale between 1 to 10 CompassABM is rated 6, which is similar to the average cost of Account Based Marketing software.

Bottom line: CompassABM is more expensive than Demandbase.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared CompassABM Vs. Demandbase based on some of the most important and required Account Based Marketing features. CompassABM: We are still working to collect the list of features for CompassABM. Demandbase: Accounting & Finance, Data Analysis Tools, Customer Experience Management, Campaign Management.

Target customer size

CompassABM's typical customers include: Small, medium and large size businesses, and Demandbase's target customer size include: Medium and large size businesses.

CompassABM

ITQlick rating
(2.8/5)

starts at $1,500 per month

Enable account identification, website personalization, and prospect tracking—at scale—with CompassABM.

Categories: Data Analysis Tools, Customer Loyalty, Account Based Marketing, Campaign Management.

Demandbase

ITQlick rating
(4.1/5)

Demandbase is a growing cloud-based Accounting-Finance software, it is designed to support medium and large size business. Demandbase received a rating of 4.1 from ITQlick team. The software cost is considered ...

Categories: Accounting & Finance, Project Accounting, Data Analysis Tools, Customer Loyalty, Employee Engagement.

Compare specifications

Compare features

CompassABM: 0 Features

We are working to collect the list of features

Demandbase: 4 Features

Accounting & Finance
Data Analysis Tools
Customer Experience Management
Campaign Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
CompassABM
ITQlick rating
2.8/5
Score
61/100
Pricing
6/10
License pricing
$1,500 per month
Functionality
4
Compare
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$895 per month
Functionality
20
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.