Shlomi Lavi /
Mar 09, 2022
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Bottom Line: Which is Better - Constant Contact or Act-On?
Act-On is more expensive to implement (TCO) than Constant Contact, and Constant Contact is rated higher (94/100) than Act-On (89/100). Act-On offers users more features (16) than Constant Contact (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Constant Contact Vs. Act-On
Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Constant Contact or Act-On?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and Act-On.
Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than Constant Contact.
Which software includes more/better features?
We've compared Constant Contact Vs. Act-On based on some of the most important and required Email Marketing features.
Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. Act-On is specifically designed for small companies.