Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Constant Contact or Active Campaign?
Active Campaign is more expensive to implement (TCO) than Constant Contact, and Constant Contact is rated higher (94/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Constant Contact (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Constant Contact Vs. Active Campaign
Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? Constant Contact or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and Active Campaign.
Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than Constant Contact.
Which software includes more/better features?
We've compared Constant Contact Vs. Active Campaign based on some of the most important and required Email Marketing features.
Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. Small business users will find that personalized emails add a special note for each of your new leads.