Compare Constant Contact and Instapage - Apr 2022

Shlomi LaviShlomi Lavi / Apr 18, 2022

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Bottom Line: Which is Better - Constant Contact or Instapage?

Instapage is more expensive to implement (TCO) than Constant Contact, and Constant Contact is rated higher (94/100) than Instapage (86/100). Constant Contact offers users more features (5) than Instapage (0). There is a clear winner in this case and it is Constant Contact!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Constant Contact Vs. Instapage

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...

Instapage: Instapage makes building and A/B testing landing pages simple. Our Mission: Continually lower the cost of customer acquisition. We're a team of entrepreneurs, coders, marketing experts and change makers. We want to create a world where all businesses can automate their marketing efforts and efficiently acquire customers online.

Who is more expensive? Constant Contact or Instapage?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and Instapage.

Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. Instapage price starts at $199 per month , When comparing Instapage to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Instapage is more expensive than Constant Contact.

Which software includes more/better features?

We've compared Constant Contact Vs. Instapage based on some of the most important and required Email Marketing features.

Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Instapage: We are still working to collect the list of features for Instapage.

Target customer size

Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. and Instapage's target customer size include: Small, medium and large size businesses.



Constant Contact

ITQlick rating
(4.3/5)

starts at $9.99 per month

Constant Contact is a software solution that provides online survey tools, email marketing, event marketing, and social media marketing, for its clients. Member associations, small businesses, and nonprofit org...

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM.

Instapage

ITQlick rating
(4.6/5)

starts at $199 per month

Instapage is an award-winning cloud-based Marketing software, it is designed to support small, medium and large size business. Instapage received a rating of 4.6 from ITQlick team. The software cost is consider...

Categories: Marketing, Conversion Rate Optimization, Email Marketing, Lead Management.

Compare specifications

Compare features

Constant Contact: 5 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email

Instapage: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
Compare
Instapage
ITQlick rating
4.6/5
Score
86/100
Pricing
8/10
License pricing
$199 per month
Functionality
4
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.