Shlomi Lavi /
Apr 18, 2022
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Bottom Line: Which is Better - Constant Contact or Instapage?
Instapage is more expensive to implement (TCO) than Constant Contact, and Constant Contact is rated higher (94/100) than Instapage (86/100). Constant Contact offers users more features (5) than Instapage (0). There is a clear winner in this case and it is Constant Contact!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Constant Contact Vs. Instapage
Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...
Instapage: Instapage makes building and A/B testing landing pages simple.
Our Mission: Continually lower the cost of customer acquisition.
We're a team of entrepreneurs, coders, marketing experts and change makers. We want to create a world where all businesses can automate their marketing efforts and efficiently acquire customers online.
Who is more expensive? Constant Contact or Instapage?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and Instapage.
Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. Instapage price starts at $199 per month , When comparing Instapage to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Instapage is more expensive than Constant Contact.
Which software includes more/better features?
We've compared Constant Contact Vs. Instapage based on some of the most important and required Email Marketing features.
Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Instapage: We are still working to collect the list of features for Instapage.
Target customer size
Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. and Instapage's target customer size include: Small, medium and large size businesses.