Compare Constant Contact and Optimizely - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Constant Contact or Optimizely?

Constant Contact is more expensive to implement (TCO) than Optimizely, and Constant Contact is rated higher (94/100) than Optimizely (62/100). Constant Contact offers users more features (5) than Optimizely (3).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Constant Contact Vs. Optimizely

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...

Optimizely: Optimizely was founded by two former Google product managers, Dan Siroker and Pete Koomen. Dan served as the Director of Analytics during the Obama 2008 presidential campaign. While there, his team relied on the use of A/B and multivariate testing to maximize e-mail sign-ups, volunteers, and donations to raise more than $100 million in additional r...

Who is more expensive? Constant Contact or Optimizely?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and Optimizely.

Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. Optimizely price starts at $50,000 per year , When comparing Optimizely to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Constant Contact cost is around the same cost of Optimizely.

Which software includes more/better features?

We've compared Constant Contact Vs. Optimizely based on some of the most important and required Email Marketing features.

Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Optimizely: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. Optimizely is one of the most widely used marketing tools among enterprise companies.