Shlomi Lavi /
Dec 11, 2022
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Bottom Line: Which is Better - Campaigner or Act-On?
Act-On is more expensive to implement (TCO) than Campaigner, and Campaigner is rated higher (90/100) than Act-On (89/100). Act-On offers users more features (16) than Campaigner (4).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Contactology Vs. Act-On
Contactology: Contactology provides powerful email marketing communications software for SMB, enterprise, resellers and technology partners to increase customer acquisition and retention.Marketers use our powerful software to grow their businesses and developers create new revenue through white labeling and
integrations. Our robust yet easy-to-use features, pr...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Campaigner or Act-On?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and Act-On.
Campaigner price starts at $59 per month , On a scale between 1 to 10 Contactology Email Marketing is rated 4, which is lower than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than Campaigner.
Which software includes more/better features?
We've compared Campaigner Vs. Act-On based on some of the most important and required Email Marketing features.
Campaigner: Email Campaigns, Email Marketing API, Social Media Integration, Spam Check.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
The software is suitable to meet the marketing needs of any business size and type. Act-On is specifically designed for small companies.