Compare Campaigner and Act-On - Dec 2022

Shlomi LaviShlomi Lavi / Dec 11, 2022

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Bottom Line: Which is Better - Campaigner or Act-On?

Act-On is more expensive to implement (TCO) than Campaigner, and Campaigner is rated higher (90/100) than Act-On (89/100). Act-On offers users more features (16) than Campaigner (4).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Contactology Vs. Act-On

Contactology: Contactology provides powerful email marketing communications software for SMB, enterprise, resellers and technology partners to increase customer acquisition and retention.Marketers use our powerful software to grow their businesses and developers create new revenue through white labeling and integrations. Our robust yet easy-to-use features, pr...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? Campaigner or Act-On?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and Act-On.

Campaigner price starts at $59 per month , On a scale between 1 to 10 Contactology Email Marketing is rated 4, which is lower than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than Campaigner.

Which software includes more/better features?

We've compared Campaigner Vs. Act-On based on some of the most important and required Email Marketing features.

Campaigner: Email Campaigns, Email Marketing API, Social Media Integration, Spam Check.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

The software is suitable to meet the marketing needs of any business size and type. Act-On is specifically designed for small companies.

Campaigner

ITQlick rating
(4/5)

starts at $59 per month

Contactology is an email marketing software solution for your business. It provides business to business as well as business to customer marketing services. The software was designed by Contactology headquarter...

Categories: Email Marketing.

Act-On

ITQlick rating
(4.3/5)

starts at $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

Compare specifications

Compare features

Campaigner: 4 Features

Email Campaigns
Email Marketing API
Social Media Integration
Spam Check

Act-On: 16 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Campaign...
ITQlick rating
4/5
Score
90/100
Pricing
4.2/10
License pricing
$59 per month
Functionality
5
Compare
Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
Review
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.