Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Campaigner or Active Campaign?
Active Campaign is more expensive to implement (TCO) than Campaigner, and Campaigner is rated higher (90/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Campaigner (4).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Contactology Vs. Active Campaign
Contactology: Contactology provides powerful email marketing communications software for SMB, enterprise, resellers and technology partners to increase customer acquisition and retention.Marketers use our powerful software to grow their businesses and developers create new revenue through white labeling and
integrations. Our robust yet easy-to-use features, pr...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? Campaigner or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaigner and Active Campaign.
Campaigner price starts at $59 per month , On a scale between 1 to 10 Contactology Email Marketing is rated 4, which is lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Campaigner cost is around the same cost of Active Campaign.
Which software includes more/better features?
We've compared Campaigner Vs. Active Campaign based on some of the most important and required Email Marketing features.
Campaigner: Email Campaigns, Email Marketing API, Social Media Integration, Spam Check.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
The software is suitable to meet the marketing needs of any business size and type. Small business users will find that personalized emails add a special note for each of your new leads.