Compare Cortex and MarcomCentral - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Cortex or MarcomCentral?

Cortex is more expensive to implement (TCO) than MarcomCentral, and MarcomCentral is rated higher (91/100) than Cortex (66/100). MarcomCentral offers users more features (5) than Cortex (0). There is a clear winner in this case and it is MarcomCentral!

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Cortex Automation Vs. PTI Marketing Technologies, Inc

Cortex Automation: Social media optimization meets next generation automation. Plan, create, schedule, and optimize your social, faster than ever before. Or automate social entirely. Simply approve completed posts.

PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...

Who is more expensive? Cortex or MarcomCentral?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Cortex and MarcomCentral.

Cortex accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Cortex is rated 6, which is similar to the average cost of Digital Asset Management (DAM) software. MarcomCentral price starts at $2,085 per month , When comparing MarcomCentral to its competitors, the software is rated 2 - much lower than the average Digital Asset Management (DAM) software cost.

Bottom line: Cortex is more expensive than MarcomCentral.

Which software includes more/better features?

We've compared Cortex Vs. MarcomCentral based on some of the most important and required Digital Asset Management (DAM) features.

Cortex: We are still working to collect the list of features for Cortex.

MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Cortex's typical customers include: Small, medium and large size businesses, The software is a viable product for businesses of all sizes.