Compare Currency Alliance and Centrical - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Currency Alliance or Centrical?

Currency Alliance is more expensive to implement (TCO) than Centrical, and Currency Alliance is rated higher (83/100) than Centrical (75/100). Centrical offers users more features (4) than Currency Alliance (0).

Looking for the right Customer Loyalty solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Currency Alliance Vs. GamEffective

Currency Alliance: The team behind Currency Alliance believes loyalty programs for all but the largest, high frequency programs are flawed in their design - and this limits the value received by customers, which in turn limits their participation. Lack of participation means the companies providing the loyalty program are missing out on the opportunity to engage in a...

GamEffective: GamEffective is a next generation gamification company focusing on rich graphical narratives to drive skillful change in organizations. It is used by leading global organizations for the improvement of sales, customer support and training. Its unique rich graphical narratives range from sports to racing, virtual city-building and song-contests; ...

Who is more expensive? Currency Alliance or GamEffective?

The real total cost of ownership (TCO) of Customer Loyalty software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Currency Alliance and GamEffective.

Currency Alliance price starts at $0.01 per feature/month , On a scale between 1 to 10 Currency Alliance is rated 8, which is higher than the average cost of Customer Loyalty software. GamEffective accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Currency Alliance is rated 8, which is higher than the average cost of Customer Loyalty software.

Bottom line: Currency Alliance is more expensive than GamEffective.

Which software includes more/better features?

We've compared Currency Alliance Vs. Centrical based on some of the most important and required Customer Loyalty features.

Currency Alliance: We are still working to collect the list of features for Currency Alliance.

GamEffective: Customer Service, Sales, Customer Success, Content Management.

Target customer size

Currency Alliance's typical customers include: Medium and large size businesses, Customers of the software include businesses of all sizes and types.